Shine This Summer
If it feels like everyone is in weddings right now… they are. From planners to photographers, content creators to designers, the wedding industry is bursting at the seams—and summer is peak season. The question is no longer how do you get in front of couples? It’s how do you get remembered?
Below are fresh, practical strategies to help your business actually stand out in the saturated summer wedding market—yes, there’s some social media talk, but also boots-on-the-ground ideas, community-building moves, and more.
1. Refine Your Social Media Strategy (With Purpose)
Let’s not just post for the sake of it. Create a strategic plan across platforms with intent, consistency, and conversion in mind.
Pinterest: It's not just a mood board—it’s a search engine. Make sure your pins are high quality, branded, and aesthetic-specific. If your dream client loves garden weddings, your boards should reflect garden venues, organic florals, and dreamy color palettes.
TikTok: This platform rewards authenticity and education. Use green screen features to talk through past weddings, share helpful planning tips, or do “day in the life” snippets. Lean into your niche—whether it’s budget weddings or destination events, specificity breeds connection.
Instagram: Repurpose content from both TikTok and Pinterest, then sprinkle in:
Behind-the-scenes moments
Special offers
Local press features
Real-time updates
Client reviews
Recommended vendor spotlights
Pro Tip: For strategy inspiration, check out Julia Broome. While she focuses on becoming an influencer, her tips translate seamlessly to brand-building.
2. Pulse-Check Your SEO—On Google and Beyond
You don’t need to launch a full SEO overhaul this summer, but you do need to know where you stand.
What are your dream clients googling?
What results are they seeing?
Are you showing up?
And remember: SEO doesn’t stop at Google. Couples are now using TikTok and Instagram like search engines. Are you using the right hashtags and keywords in your captions and bios? Is your content findable?
3. Show Up Where Your Community Is
Social is key—but physical presence is powerful. Summer is packed with hyper-local opportunities to meet your audience IRL:
Farmers markets
City fairs
Community nights
Vendor festivals
Key tip: Leverage local press. Community publications are actively seeking events, launches, and vendor news during summer months. A single local feature can bring in more relevant leads than a national one.
4. Create Limited-Time Summer Offers
People crave novelty in the summer. According to this article by Clevertize, summer spending is emotionally driven—people want to say “yes” to experiences, connection, and good vibes.
Offer a summer-exclusive mini package
Create bundles with other vendors
Add a free bonus item for inquiries booked by a certain date
Even if it’s small, make it time-sensitive. Scarcity creates movement.
5. Partner Up and Elevate Together
Weddings are inherently collaborative—so why not build your brand through partnerships?
Co-host a summer pop-up or workshop
Offer cross-promotions with complementary vendors
Host a panel or planning night for couples
Education builds loyalty. So does generosity.
Ask yourself: What value can I add to the industry or my couples that goes beyond my core offering?
6. Use Guerrilla Marketing (Yes, Really)
In a world of curated feeds, a little unexpected whimsy goes a long way. Summer is the perfect time for fun, cheeky, low-cost tactics:
Chalk art with your logo in high traffic areas
Branded fans at outdoor events
Custom towels or pool floats for summer giveaways
Pop-up stands with branded popsicles or beverages
The goal? Get people talking. Give them a reason to post about you.
The Takeaway
Standing out this summer isn’t about being the loudest. It’s about being the smartest, most generous, most memorable. Blend intentional strategy with warm community presence, and you won’t just stay booked—you’ll build buzz, loyalty, and impact that outlasts the season.
